Strapped and under-resourced small businesses might have the very most to gain from community involvement. Authentic outreach can be a powerful way to expand the company’s relationship network, raise business awareness and build loyalty among customers and employees.
goBeyondProfit’s Corporate Generosity Research Report cites that 71 percent of Georgia’s employed adults prefer to buy products from companies who are generous to the community. And 52 percent will even pay more for products from them. 66% of working Georgians under 34 consider a company’s generosity when deciding whether to work for or stay with them. READ MORE
Article – Compliments of our friends at Savannah CEO